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I didn't even know about it, let alone order it. My maximum was advertising on social networks. But of course each product needs its own approach, so I won't advise you on anything.
I ordered a similar video for my product. As far as I'm concerned, it's a very necessary thing. The purpose is to explain to the customer how he will benefit from buying the product and make him think about buying it, even if not right away. I really liked the work on Video for marketing goals, if the need arises, I will apply here again.